Case Study

Azura – D+R the solution ltd. Case Study


D+R the solution, based in Poole, Dorset are a full service marketing agency specialising in unique Business Development Programmes (BDP’s).

D+R acts as an outsourced marketing department working along side our clients to ensure consistency and continuity in all their marketing messages.

D+R have been using their unique marketing packages to help businesses in the south to grow, for over 10 years and are now expanding their operation into the national market via franchising, with new offices having opened in Hertfordshire and with additional offices planned for the Midlands, South-West and the North-East. This created a need to implement an integrated computer network which would increase efficiency and allow easy communication between all franchisees.

  • Unique Business Development Programmes. Traditionally growing companies by 30%
  • Marketing Strategy and Consultancy
  • E-Marketing, Web Design and Hosting
  • Creative Design and Printing, including Branding
  • Media; Including Advertising, Radio and Outdoor
  • Affinity Marketing and Strategic Partnerships
  • Public Relations
  • Direct Marketing, Promotions, Research and POS

David Dean, Managing Director of D+R, explains why he chose Azura:

“Webchise is a simple but extremely powerful tool that required low level training and was easy to implement. Overall, the system has great functionality allowing us to track our core business as well as ensuring our Franchisees are going to be a success”.

Franchisors can use Webchise to satisfy their business in many ways. They have control over the branding of each of their franchisee’s websites and because they are linked via the main website domain, they will all be easier to find. Webchise also offers the tools for national marketing and online booking for events. Conclusively making life easier for the franchisor and their customers!

The franchisee can benefit from dedicated discussion forums that can help answer all the small and even grand questions. The ability to order supplies from the franchisor online makes the order process simpler and a lot more efficient. As Webchise offers each individual franchisee an individual website, it is important that it also offers each franchisee easy page editing and uploading facilities.

In total the customer benefits from a virtual ‘one stop shop’ where they can find all the information regarding the main franchise and each individual franchisee. Not to mention the added benefits that Webchise offers through online booking facilities to events and the search engine facility.